In the immediate aftermath of last month’s shocking assassination attempt on US presidential candidate Donald Trump, search engine giant Google found itself in hot water. The reason? A technical issue with its auto-complete function.

When a company makes a mistake – such as a marketing misstep or a product failure that leads to a recall – a good apology can make a big difference in how we as customers feel about them.

Things can go wrong for all kinds of reasons. On top of addressing the immediate fallout of something going wrong, a company must be prepared to explain what happened – and in many cases, apologise.

There are some restaurants that succeed because they use the tools of the trade – atmosphere or technique or the food itself – to transport a diner to a different place.

Reis’ Bakery, for example, is a small storefront in a west Omaha strip mall. But it has the power to take you straight to Europe with its flaky, buttery croissants, its decadent chocolate mousse and its crunchy, pillowy baguette.